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MICE and Business Travel

Read MICE Blogs on Exhibitions and Business Travel: MICE travel & exhibitions; business and leisure travel. What is MICE, travel, tourism and its value chain industries; travel and tourism industry impact and its significance for a country and its economy & infrastructure.

Blogs on MICE Business travel and travel and tourism value chain industries

How can an Exhibition Define and Distinguish its Visitors

Kshitiz Thakur | New Delhi

Every day, all across the world, hundreds or may be thousands of industry exhibitions and fairs take place. Each of these events attracts visitors in varying numbers, for example, from few hundreds to few thousands. These visitors can be clubbed very simply into a group or groups like managers, presidents CEOs/CTOs or middle level and senior level executive from a particular industry.

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Looking for a Traveling Job

Kshitiz Thakur | New Delhi

So, you love to travel. Travel to various countries and cities, visit places. You love to meet people, and may be make new friends. You are a traveler who just loves to be on the go every time, ok at least most of the times. And you are looking forward to traveling. But then you have to earn as well, you need to have a career, yes? Or maybe you are already working and then you do not find the time to travel. You are killing your zeal to travel, and have to work.

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MICE Tourism, Events and Travelers

Kshitiz Thakur | New Delhi

First of all, what is MICE sector or industry? It is a part of the travel and tourism industry, also called MICE tourism, and comprises of travel and tourism for the purpose of business. Now, this is a sub-segment of travel and tourism industry and comes under the business travel category. The term MICE is an acronym which generally stands for Meetings, Incentives, Conferences and Exhibitions. The letter C in this word also stands for Conventions and likewise E also can be interpreted for Events. But the word essentially covers and describes the type and objective of people travelling under this category.

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Economic Value of Travel and Tourism Industry

Kshitiz Thakur | New Delhi

We all know that travel and tourism is about travelling and visiting places as tourists and travelers for leisure, recreation and business purposes. What the first interesting fact about it is that it has no proper definition as an industry. Rather tourism is the total of what a tourist or a traveler spends while consuming various services and products through the period of his or her travel and stay. The tourist expenditure for various services and products collectively forms travel and tourism industry. You can read about Tourism in more detail in my article 'Tourism Industry: Meaning, Structure and its Components' in TravelenTour.

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Converting MICE Travelers into Future Tourists

Kshitiz Thakur | New Delhi

There are so many types of tourism and so many more types of tourists and travelers around the world. People travel for leisure, fun, adventure, to meet friends and relatives, to see different types of places, and for so many other reasons. Then there are people who are doing business, purely business, and it is for this reason they travel, they actually travel a lot: to attend meetings, to meet a client, to discuss issues with their suppliers. Going further deep, there are people who travel for business purposes and they travel specifically to attend seminars, meetings, conventions, conferences, exhibitions and trade shows. This is called MICE travel and it is the sub- sub-segment of travel and tourism industry.

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